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AI for CEOs
AI is becoming a boardroom topic. This category provides CEOs and executive teams with practical guidance on AI strategy, governance, business impact, and the underlying technologies. The goal is not to turn leaders into engineers, but to equip them with the knowledge needed to make informed decisions.


Part 4: Using LLMs with company data
Series: What Every CEO Needs to Know About Generative AI In November 2022, OpenAI released the first version of ChatGPT, the first Large Language Model (LLM) that anyone could use. Since then, generative AI has spread quickly across both personal and business use. For most organizations, LLMs have so far been used mainly to draft emails, write marketing text, or power simple chatbots, mostly for customer service. But this is now changing. Companies are no longer asking, “Can

Markus Hofer
Jul 299 min read


Part 3: The Overpromise Problem in LLMs
▶ What Every CEO Needs to Know About Generative AI Key Insights from Part 2: How LLMs Operate In Part 2: How LLMs Operate, I outlined the core features of Large Language Models (LLMs) that define their behavior: Language-focused: LLMs predict the next word in text by analyzing patterns learned from vast training data. Non-deterministic: The same prompt can yield different outputs, making LLMs less reliable than traditional software. Hallucinations: Incorrect outputs (halluci

Markus Hofer
Jul 226 min read


Part 2: How LLMs Operate
Series: What Every CEO Needs to Know About Generative AI While most executives are not deeply involved in technical details, it is still important to have a basic understanding of how Large Language Models (LLMs) work. This knowledge helps build intuition about the opportunities and risks of the technology and enables better decision-making. For that reason, I will present the most essential insights into how these models function. In 2022, OpenAI released ChatGPT to the publ

Markus Hofer
Jul 155 min read


Part 1: Introduction
Series: What Every CEO Should Know About Generative AI
Part 1: Introduction

Markus Hofer
Jul 52 min read
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